Meet Alex and Mimi Ikonn, the Couple Behind the Viral “5 Minute Journal”
“The 5 Minute Journal” rode a wave of recent emphasis on self-improvement and mindfulness, but it surely has helped create it, too. Now there are journals and workbooks for nearly each conceivable psychological well being want or psychological philosophy: There’s “The Anti-Nervousness Pocket book,” for adherents of cognitive behavioral remedy, or “The Shadow Work Journal,” for exploring emotional wounds. In December, Apple rolled out a devoted journal app for the iPhone.
The hype has turned Alex and Mimi Ikonn, the London-based couple behind “The 5 Minute Journal,” into unlikely publishing juggernauts. Beneath their model Clever Change, in addition they promote a $30 deck of “conscious affirmation” playing cards, a $65 set of glass hourglasses, a $59 scented candle and a line of associated merchandise for youngsters. Final summer season, they hosted a three-day invitation-only summit in Ibiza the place company participated in mindfulness-themed workshops and mingled at beachfront banquets.
They lead jet-setting lives that they doc on Instagram, the place Ms. Ikonn has over one million followers, and Mr. Ikonn has practically 200,000. Just lately, Mr. Ikonn, 37, delivered a brief front-camera monologue about the right way to be current as he stood knee-deep within the ocean, the solar setting behind him. A video of Ms. Ikonn, 37, throwing open her arms as she steps onto a balcony at a seaside resort, is captioned with the music lyrics “I’ve been feeling so grateful.”
Gratitude Walks
In January, Ms. Ikonn answered a video name from her sun-drenched lodge room in Zurich, her brown hair expertly coifed in free waves. She was getting ready to provide a non-public discuss the subsequent day in Davos, Switzerland, to company who had flocked there for the World Financial Discussion board. The occasion, she stated, can be “all about how collaborative ecosystems could make a optimistic change on the planet.”
Born Mehri Naghizada in Baku, Azerbaijan, Ms. Ikonn determined early on to pursue a life abroad, she stated. When she was 16, she and her household moved to Toronto, the place she later enrolled in faculty to review enterprise. However after a few 12 months and a half, she felt overwhelmed by a number of part-time jobs and by the strain to assist help her mother and father financially.
