Music Evaluate: Anitta welcomes listeners into her ‘Funk Technology’ on new album

 Music Evaluate: Anitta welcomes listeners into her ‘Funk Technology’ on new album


First, Anitta took over Brazil. Now, the world. The trilingual Brazilian pop star has returned with a brand new album, the club-to-bedroom prepared “Funk Technology.” It’s an infectious assortment of dance songs celebrating a as soon as maligned style that additionally manages to experiment past its confines. However these looking for extra mainstream pop music ought to look elsewhere.

Anitta is arguably Brazil’s most recognizable international pop singer since Astrud Gilberto sang “The Lady From Ipanema” practically 60 years in the past. (Becoming, as a result of one among her largest worldwide hits, 2021’s “Lady From Rio,” interpolates the bossa nova traditional. “Scorching ladies, the place I’m from, we don’t appear like fashions,” she sang. “Tan strains, massive curves, and the power glows.”)

When her 2022 album “Variations of Me” dropped, she was already a celebrity identified for meddling Brazilian sounds with a variance of genres: reggaetón, pop, sure, funk, however even pop-punk, lest anybody neglect her boot-stomping “Boys Don’t Cry,” as impressed by Panic! On the Disco.

However “Funk Technology,” really, is what Anitta has been working in the direction of. There are not any makes an attempt at mimicking mainstream pop music traits, relatively, her pop sensibilities come up solely the place they’ll amplify the funk she’s centered her life round. And when she says “funk,” she means Brazilian funk, what’s steadily known as funk carioca or baile funk and is heard in favelas round Rio — a mix of Brazilian rhythms, African and digital music, and rap.

Like hip-hop and reggaetón earlier than it, funk in Brazil has been stigmatized for its lyrics about on a regular basis realities: intercourse, violence, medication. However music is storytelling, rhythms can result in change, and Anitta’s new album makes it clear.

“Funk Technology” is made for late nights on the dance ground, not mainstream radio: “Lose Ya Breath” is all heavy sighs, cheery chants and nylon string guitars; “Funk Rave” is an virtually euro-pop mixture of her 2023 observe of the identical identify.

“Fria” ushers in Latin R&B-pop, the not-safe-for-work electro-funk single “Double Group” brings again collaborators Brray and Unhealthy Gyal (Thought “Bota Niña” was idyllic reggaetón-pop? The ability of these voices intertwined is aware of no bounds.) “Savage Funk” delivers on the premise of the title — with lyrics much more provocative than the bed-squeaks of “I might Fairly Have Intercourse” from “Variations of Me.” ) At each flip, on each music, Anitta understands her position: To make individuals dance.

The variance of style might come throughout disjointed to some listeners, however since when does any DJ stick to 1 model? Right here, Anitta’s doing quite a bit; she does not wish to be the lifetime of the celebration, she desires to be the celebration.

When “Funk Technology” was first introduced, Anitta described it as “an album the place I rejoice my roots. It’s the place I specific the facility of Rio’s funk in each observe — its distinctive, danceable, and sensual beats,” she mentioned in a press release. “It’s a rhythm born within the favelas, the place I grew up, and it exudes resistance and artwork in each neighborhood.”

It does that, positive, however she’s not only a vessel. That is Anitta’s funk, a mix of world sounds that reminds everybody Brazil is aware of tips on how to have a celebration. Everybody else could be clever to hear.



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