For Gen Z, Fb Is a Market

In December, Ellicia Chiu and Cher Su had only a few packing containers in tow after they moved right into a walk-up condominium in New York’s Decrease East Facet neighborhood. Earlier than their transfer, from Los Angeles, the 2 mates knew that they would wish to furnish their new condominium with small kitchen home equipment, décor and furnishings. However as a substitute of buying new gadgets, they knew it will be extra reasonably priced to seek out secondhand gadgets on Fb Market, the social community’s buy-and-sell service.

“I solely use Fb for Market,” mentioned Ms. Chiu, 24, who added that she spent most of her social time on TikTok and Instagram, which is owned by Meta, Fb’s father or mother firm.

For a lot of 20-somethings who don’t have loads of disposable revenue, Market is a spot to get offers on gadgets they wouldn’t usually be capable of afford.

“As somebody who’s of their younger 20s, I need to have nicer issues however I don’t have the monetary means to get there but,” mentioned Ms. Chiu, who added that she most well-liked Market over different websites as a result of its interface was simple to make use of, making it simpler to seek out offers on furnishings.

Over the previous decade, Fb has declined in recognition with Gen Z as a social web site, a 2022 Pew Analysis Middle survey discovered. As a substitute, youthful persons are spending extra of their social time on Instagram, TikTok and Snapchat.

“Fb Market is also known as ‘the web’s storage sale’ and is a modern-day counterpart to eBay and Craigslist,” mentioned Yoo-Kyoung Seock, a professor of textiles, merchandising and interiors on the College of Georgia, who research shopper habits amongst Gen Z and millennials and environmental sustainability within the textile trade. “The platform’s exceptional success is essentially as a result of belief customers place in it, which is a results of its distinctive connection to Fb’s social community.”

For a technology that is environmentally-conscious and prefers to buy secondhand, Market has turn into standard.

“Younger individuals, together with college students and younger professionals, are more and more drawn to used items,” Dr. Seock mentioned. Sooner inflation has additionally made secondhand purchases a sensible selection, she added.

Launched in 2016, Market has over a billion month-to-month energetic customers and is the second hottest on-line web site for secondhand items, behind eBay, in accordance with a 2022 survey by Statista, an organization that gives market information. Meta doesn’t say a lot about Market as a enterprise, how its demographics might differ from Fb total and whether or not it has a imaginative and prescient to develop the platform in its annual experiences. Meta didn’t reply to questions on whether or not it has long-term enterprise targets for Market or if it was conscious of the platform’s recognition amongst Gen Z.

Some patrons say they desire Market over Craigslist, which was standard amongst older generations looking for used items, as a result of not like Craigslist, Market patrons and sellers have profiles with rankings that make them extra reliable and messaging is built-in on Fb, making communication simple.

Market is free for patrons to make use of. Though sellers can encounter transaction charges, a lot of them keep away from it by promoting domestically and asking patrons to carry money when choosing up their buy. Ms. Chiu mentioned she often paid utilizing Venmo, although she would carry money if a vendor insisted.

Ms. Chiu and Ms. Su mentioned their favourite Market buy was a sofa from West Elm, which the vendor had for lower than a 12 months. The sofa price $1,200 at retail, they usually bought it for $145. Ms. Chiu mentioned the vendor had warned her that the sofa had cat scratch marks, however when she and Ms. Su confirmed up to take a look at it, they didn’t see many scuffs.

A few of their different favourite Market finds embrace a Zojirushi rice cooker (retail worth: $150; bought on Market for $50), a Dyson vacuum (retail worth: $470; bought on Market for $135) and an IKEA NORDEN extendable desk (retail worth: $350; bought on Market for $150).

In whole, Ms. Chiu and Ms. Su mentioned they spent roughly $1,400 on greater than 30 gadgets bought from Market and estimated that they saved greater than $3,000.

Not all of Ms. Chiu’s and Ms. Su’s purchases have been successes: Ms. Chiu as soon as purchased a plant from a vendor that she found had root rot when she tried to repot it. Consumers need to work out returns with sellers on Market, and Ms. Chiu’s plant vendor later supplied her a refund of fifty p.c of the worth she had paid, which she accepted. Ms. Su mentioned she as soon as purchased a bookshelf that fell aside as soon as she was residence. She was not in a position to get a refund.

Ms. Su mentioned that she was conscious of Market scams and tried to keep away from them. “There are numerous scammers that attempt to ask for private info when messaging about gadgets — so watch out for that too!” she warned. (Meta offers customers with guides on recognizing and avoiding scams.)

Sebastian Ramos, a junior at DePaul College in Chicago, additionally makes use of Market to purchase and promote gadgets, and he even as soon as acquired a free sofa (estimated retail worth: $1,300). He has additionally bought acrylic vinyl report cabinets (estimated retail worth: $45; bought on Market for $10) and bought his used Nintendo 3DS (retail worth: $200; bought on Market for $150).

Mr. Ramos, 21, mentioned he didn’t use Fb for social media, however he loved buying secondhand gadgets on Market to save cash and likewise as a result of he preferred procuring at thrift shops.

“You don’t need to pay extra for a brand new factor when yow will discover one thing that has been used, and even barely used, for lots cheaper,” he mentioned.

Sarah Williams, who lives in Kenosha, Wis., is an govt assistant and a brand new mother. Shortly after she and her husband discovered that they have been anticipating a child final 12 months, Ms. Williams mentioned Market was the primary place she began seeking to purchase child gadgets.

The primary merchandise on her listing was a light-toned picket crib. However the cribs that she discovered on-line have been listed for $1,200 and have been out of her funds.

“The costs have been simply completely ridiculous,” Ms. Williams, 24, mentioned.

After a rigorous two-week search on-line, she discovered a crib she preferred {that a} girl who lived close to her had listed on Market. After messaging backwards and forwards by means of Fb Messenger with the vendor, Ms. Williams and her husband drove to the lady’s home to examine the crib. They purchased it for $300 — 75 p.c lower than the unique worth — after they noticed that it was in good condition.

“It was a really good alternate, and it felt very personable,” Ms. Williams mentioned.

Ms. Williams mentioned she hoped to seek out different moms on Market who had gadgets they now not wanted as a result of their kids had outgrown them.

Like Ms. Williams, Ms. Chiu and Ms. Su mentioned that having the ability to community and meet new individuals when choosing up their Market purchases had been an pleasurable a part of their shifting expertise and settling into their new residence.

“That’s what Fb began as, and it’s cool that Market can be fostering that,” Ms. Su mentioned.