WWE, a social media powerhouse, tops 100 million subscribers on YouTube
As WWE gears up for its largest annual premium dwell occasion subsequent month, the corporate continues to harness the facility of its social media presence to succeed in its followers. A key part of that technique is YouTube, the place WWE has hit an necessary milestone: surpassing 100 million subscribers.
YouTube has about 2.49 billion energetic customers at present and is the second hottest social media platform after Fb, in response to DataReportal. And 47% of all web customers all over the world entry YouTube month-to-month.
WWE, a sports activities leisure firm that’s a part of TKO Group, can also be among the many high 10 most subscribed YouTube channels globally, with no skilled sports activities leagues at present in that blend. Others within the high 10 embrace Indian report label and movie manufacturing firm T-Sequence, Sony Leisure Tv and social media personalities MrBeast and PewDiePie.
WWE joined YouTube three years after its launch and says that the corporate at present has greater than 81 billion lifetime views on the platform. A part of its YouTube success comes from rigorously curating its content material – and ensuring there’s a steady stream of it. That features highlights from its weekly tv exhibits, Uncooked, Smackdown and NXT, that are instantly uploaded to the platform when the exhibits finish. There’s additionally pay-per-view and premium dwell occasion archives in addition to unique content material, together with press conferences held after premium dwell occasions, WWE profession retrospectives and vlogs from wrestlers.
The corporate has additionally found that its YouTube viewers has an urge for food for packages hosted by WWE wrestlers that are not targeted on wrestling. There’s Up Up Down Down, a gaming particular YouTube channel led by wrestler Xavier Woods and Celtic Warrior Exercises, an train channel led by wrestler Sheamus. And its international viewers gravitates to WWE Espanol, a Spanish language content material channel for its followers in Latin America.
The YouTube content material of WWE engages a key demographic. The corporate says that 35% of its views from subscribers (lifetime) comes from 18 to 24 yr olds. And its YouTube viewers is actively engaged, instantly searching for out content material tied to its tv packages and massive identify stars like Dwayne “The Rock” Johnson as quickly because it hits the platform.
Johnson, who not too long ago joined TKO’s board, has been making common appearances on Smackdown main as much as WrestleMania XL. An look on final Friday’s present, the place The Rock challenged Cody Rhodes and Seth Rollins to a tag workforce match at WrestleMania XL in opposition to himself and Roman Reigns, at present has greater than 2 million views on YouTube.
The Rock’s return to the WWE has helped get the corporate to the 100 million YouTube subscriber mark quicker. WWE stated {that a} press convention held in Las Vegas final month to advertise WrestleMania XL that featured The Rock propelled it to greater than 100,000 YouTube subscribers in sooner or later.
Previous to The Rock’s return to WWE tv in September, the corporate was monitoring to succeed in the 100 million YouTube subscriber milestone in late April, in response to WWE.
